212.343.2525  |  INFO@CONTROLGROUP.COM

Web Application Development

Organizations looking to bring their product to life on the web face many hurdles. To secure funding, they need to have a complete understanding of challenges and opportunities, a strategic architectural design, and a realistic budget. Post-funding, the real challenges begin: building an application that delivers on the promise of the idea and is able to adapt to the growth of the organization and its customer base.

Control Group is different from the traditional "development shop" because of our integrated application and infrastructure teams. Our experience enables us to deliver scalable application architectures, project plans, and budgets to facilitate in the planning stages. We have the skills on board to develop rich web and mobile applications that incorporate media delivery, e-commerce, social networking, and user-generated content.

Our iterative development approach is designed to foster collaboration, agility and a tight client feedback loop. This allows us to respond to evolving business priorities and requirements in a flexible yet measured and managed way. Our development process enables us to strike the optimal balance between complexity, cost and speed to market, while emphasizing communication and common understanding of expectations every step of the way.

Related Industries


Solutions


Client Story

Firebrand TV

Firebrand, a revolutionary new network that programs only the best television commercials, made its multi-platform debut in November 2007 on the ION Television Network and simultaneously on the web at www.firebrand.com.

At launch, Firebrand needed to unveil a major product. They had several significant goals; to distribute and synchronize content across the three mediums of TV, web and mobile, deliver high value production capability for TV, and debut a state of the art, media 2.0 website to captivate their audience.

Together we designed and built a Media Asset Management (MAM) and automated Transcode system, delivering content for TV, web, and mobile. We enabled high value production workflows incorporating cutting edge automation and systems integration between their MAM and their editing system. We also collaborated with Firebrand on their dynamic website and the backend that drives it, using Flex, Flash and database technologies. We provided comprehensive needs analysis, system architecture, software development and integration, infrastructure deployment, implementation, training and support.

Working with Control Group, Firebrand was able to achieve these goals on an extremely tight timeline and budget, getting their content on the web, TV and mobile, Since launch, they have received an amazing press coverage and heavy web traffic. The site now has a database of more than 1,700 ads from 600 different companies. Since its launch, Firebrand.com has attracted 250,000 unique visitors who streamed 4.5 million commercials.

More Client Stories Our Clients