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Media Asset Management

Leading Media Enterprises recognize the advantage of Media Asset Management (MAM) systems that focus on streamlining; acquisition, ingest, meta-tagging, QC, and pre and post-production process, and integrates into a general content management system with web, video and collateral material. They also understand that to implement a system utilizing the latest technologies with existing staff can be a trying experience.

Control Group's answers the Media Industry's needs with highly-customized solutions based on strong experience and world-class skill sets. Using the Adobe Flex 2 development framework, Apple XSAN and Final Cut Studio, Microsoft SharePoint and Cisco Technologies, as well as custom software, we have been able to provide focused solutions for both traditional and new media clients. By leveraging these leading technologies and custom developed applications in; asset management, editing systems, scalable high speed storage, collaboration and delivery, Control Group can help your Media firm rethink, retune or implement a competitive Media Asset Management system.

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Client Story

Firebrand TV

Firebrand, a revolutionary new network that programs only the best television commercials, made its multi-platform debut in November 2007 on the ION Television Network and simultaneously on the web at www.firebrand.com.

At launch, Firebrand needed to unveil a major product. They had several significant goals; to distribute and synchronize content across the three mediums of TV, web and mobile, deliver high value production capability for TV, and debut a state of the art, media 2.0 website to captivate their audience.

Together we designed and built a Media Asset Management (MAM) and automated Transcode system, delivering content for TV, web, and mobile. We enabled high value production workflows incorporating cutting edge automation and systems integration between their MAM and their editing system. We also collaborated with Firebrand on their dynamic website and the backend that drives it, using Flex, Flash and database technologies. We provided comprehensive needs analysis, system architecture, software development and integration, infrastructure deployment, implementation, training and support.

Working with Control Group, Firebrand was able to achieve these goals on an extremely tight timeline and budget, getting their content on the web, TV and mobile, Since launch, they have received an amazing press coverage and heavy web traffic. The site now has a database of more than 1,700 ads from 600 different companies. Since its launch, Firebrand.com has attracted 250,000 unique visitors who streamed 4.5 million commercials.

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Media Asset Partners

Apple
Adobe
AutoDesk, Inc.
Microsoft