Fully Integrated e-Commerce Website
The Neue Galerie website was redesigned to extend the innovative, modern spirit of the museum and provide an important sales channel for the museum’s design shop, bookstore, programs, and membership. As part of their web refresh, Control Group designed and built the Galerie’s robust e-commerce infrastructure by integrating their art management, ticket, event, art sales, and membership systems into the new website. With order processing and fulfillment streamlined, we enabled the museum to present a broad range of inventory to a broader audience.
To further improve Neue Galerie’s presence on the web, Control Group created a comprehensive SEO strategy, expanding the reach of both informational and e-commerce data. Within months after launch, site metrics significantly improved and design shop sales increased.