Control Group partners with forward-thinking companies to build or advance their range of offerings to create new sources of revenue, efficiencies, and earned media. Our multidisciplinary approach covers the spectrum of user-experience.
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New and renovated spaces are often the embodiment of a rebrand or refocus. Control Group partners with our clients, their architects, and other trades to lead digital strategy, which is often lost during these major transitions.
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We believe in designing frameworks that enable iterative approaches to innovation. Whether it’s reengineering existing infrastructure or building custom systems, enterprise technology should be future-proof and built to scale.
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Control Group worked with Kate Spade New York to create an entirely re-imagined retail environment for the launch of their new brand, Saturday. Fast Company calls it "The Most Ambitious In-Store Retail iPad Integration We've Ever Seen"!
By updating the payphone with a modern array of sensors and displays to create a foundational input/output system for an open, urban-scale computing platform, we can allow New York City to respond to and serve the people.
As New Yorkers who take the subway every day, we are thrilled at the chance to develop a better experience for daily commuters and visitors, as well as help the MTA reach its customers with critical information while developing new revenue models.