Individualized Interaction for 70,000
WPC Interactive Installation
For the World Petroleum Congress in Qatar, Chevron wanted a presence as differentiating, innovative, and prominent as their brand. Rather than rely on traditional booth installations and digital signage to compete for attendee attention, they wanted their space to be as engaging as it was informative.
Working with large-scale digital out-of-home (DOOH) screens, Control Group created a natural user interface (NUI) experience with Kinect cameras and custom developed software. Instead of consuming content passively, attendees were able to activate and interact with videos and animated graphics based on their proximity to the screens. This not only created a personalized, engaging experience for the attendees and sales team, it also made Chevron the star attraction in a crowded convention center.
User Experience Design
To optimize the experience of both the attendees and Chevron sales teams, we had to alleviate the interference from 70,000 people walking in and out of the booth from multiple entry points. To do this, we designed multiple zones of interaction. As an attendee got closer to the screens, he would activate different pieces of content depending on his proximity to the screen, enticing him to stay engaged. This made it easy for the sales teams to attract and interact with prospects.