Partners

Firebrand TV : Web Application

Firebrand, a revolutionary new network that programs only the best television commercials, made its multi-platform debut in November 2007 on the ION Television Network. Check out the Firebrand Web Demo.

At launch, Firebrand needed to unveil a major product. They had several significant goals; to distribute and synchronize content across the three mediums of TV, web and mobile, deliver high value production capability for TV, and debut a state of the art, media 2.0 website to captivate their audience.

Together we designed and built a Media Asset Management (MAM) and automated Transcode system, delivering content for TV, web, and mobile. We enabled high value production workflows incorporating cutting edge automation and systems integration between their MAM and their editing system. We also collaborated with Firebrand on their dynamic website and the backend that drives it, using Flex, Flash and database technologies. We provided comprehensive needs analysis, system architecture, software development and integration, infrastructure deployment, implementation, training and support.

Working with Control Group, Firebrand was able to achieve these goals on an extremely tight timeline and budget, getting their content on the web, TV and mobile, Since launch, they have received an amazing press coverage and heavy web traffic. The site now has a database of more than 2,000 ads from 600 different companies. Since its launch, Firebrand.com has attracted 250,000 unique visitors who streamed 5.4 million commercials.

Client Stories

Firebrand TV : Web Application Grimshaw : Managed Services MDU (LOT-EK) : Special Projects Neue Galerie : Website and Database Integration Ooyala : Interactive Video Demo Stone Barns Institute Center for Food and Agriculture : Campus Wireless Studio Daniel Libeskind: AutoCAD 2007 Training and Deployment Tod Williams Billie Tsien Architects : CAD/Application Support Walker Digital Gaming : Elite Baccarat WWE : New SAN Design for Final Cut Pro Editors